INDIVIDUALTIY AND DOPAMINE DRESSING
TOP OF MIND
Spectacle World, the first company in South Africa to obtain a certificate in The Art of Eyewear Styling from the Eyewear Styling Academy, is disrupting the local eyewear industry with the introduction of their uniqueME range of affordable eyewear.
Says Adele Camarena, owner and director at Spectacle World. “The Covid pandemic played a huge role in the increased demand for new aesthetics and silhouettes in eyewear. There is a definite trend towards individuality and ‘dopamine dressing’ to elevate our moods.
Bright colours and optimistic prints have made a huge comeback, and are thought to give our brains
a happiness hit. This trend has also translated into eyewear. With more people working from home and spending time in Zoom meetings, eyewear is now considered an important accessory and can entirely switch up your look, at the same time ensuring that your personal style is seen on screen. Gone are the days of being reserved. Most of our clients want to celebrate life, go out and be seen.”
She explains that since establishing their exclusive styling consultation process, they have found that there is a huge gap in the market for distinctive eyewear. “As part of our styling process, we identify
six different style personalities and matching eyewear styles for each, analyse the client’s dominant colour type, do a facial and feature analysis, and discuss colour and frame designs. With the uniqueME range, we can suggest whatever style would work perfectly, along with our existing ranges such as David Green, Versace, Michael Kors, Oakley, Woow, Etnia, Ronit Furst, and more.”
The new range includes the maximalist ‘70s, revised and updated classic and aviator styles, trendy clear, translucent and colourful frames, playful animal prints, modern steel frames, bold coloured frames in every colour from bright yellow to daring purple, as well as updated vintage-inspired cat eyes.
According to Camarena, uniqueME is aimed at the individual. “Whether you’re adventurous or artistic, bold or elegant, dramatic or unconventional, Avant Gard or original, this range has it all. What excites
us most about the range, is that we can cater to an expansive range of tastes.
And if we don’t have it, we can source it. On top of it, these frames are affordable, so you don’t have to settle on one frame for the next two years. You can have a selection to suit every mood, colour and activity!”